How Coaches Can Hit $20k+/Month From YouTube

Thomas: Hey, it's Thomas. I'm a coach and I've been bringing in between 20 and $30,000 a month from YouTube into my business for about 12 months now. And if you're watching this, you're probably a coach not getting the traction that you deserve and that you need on YouTube to start bringing in clients consistently. So I wanted to make this step-by-step roadmap for you to show you that this is probably a lot more simple than you think.

We need to address before we start a couple of elephants that are lurking in this room. The first one is yes, my name is Thomas. My middle name is Alexander. There's been a lot of innocent bystanders in the comments of my recent videos calling me Alexander. If you call me Thomas, we're in the know.

The second elephant in this room is that you don't have a YouTube problem. You have a speaking problem. And before you bite my head off, I promise once you start seeing it through this lens, everything is going to click.

As a pre-warning before starting this video, this is the first coffee I've had in about 6 weeks. So if things get weird, it's the coffee, it's not me.

Thomas: So why is this a speaking problem? You're like, "Thomas, what are you on about? I speak all right and I've got loads of other things I don't know how to do. Why is this a speaking problem?" Well, the first thing here is that YouTube is essentially about click-through rates and watch time. There's a bunch of other stuff going on, but if we boil it down, that's what YouTube is about.

And so you think you have a YouTube problem. You're thinking, "Right, I need to have really good packaging to get click-through rates and I need really good videos, and that's going to take care of watch time." And so you sort of split it into all these sections where you need to nail the packaging, then you need to nail the watch time and use loads of retention techniques, and that's going to be what takes care of your YouTube problem.

Instead, let me show you how this actually works on a human level -- not on an algorithmic level, on a human level.

Thomas: In reality, you probably have some variation of a speaking problem. And the reason for this is because all great speaking revolves around having a big, bold idea. So it's having that idea -- a big, bright, bold idea -- and then you speak. You deliver that idea with clarity, conviction, authenticity.

If you can do those two things, you've solved your YouTube problem. You've got a big, bold idea that's going to connect with people. That's what great speaking does. And then you deliver that big, bold idea with great speaking. If you can do that, you've solved YouTube.

Now obviously this splits down into a few components, but if we see this as fundamentally what we are doing as creators -- spending time talking to a camera in a room or outside or in nature or wherever -- and if we ignore that reality and try to focus on all this other stuff, then we're ignoring the actual thing that makes a difference, the elephant in the room in this case, which is how we actually show up, how we speak.

Thomas: So let's get into the meat and butter of YouTube and how you can actually add 20K a month to your coaching business through YouTube. That's the main goal here: 20K from YouTube.

Just to reiterate, we're going to remind ourselves that this main goal -- this triangle -- is about speaking.

So the first problem that makes YouTube feel impossible is you're probably not getting as many views as you want to be getting. This is a tough one. If you're stuck in a plateau where you're getting 200 views a video or 50 views a video, it can feel really hard to make anything happen because you're getting one or two comments. You don't even know if people like your videos or not. You're not getting that feedback yet, and it just feels like you're invisible. I've been there. It sucks.

Thomas: So what do you want to become from YouTube? Well, you probably want to be -- and when I say probably, this is actually a requirement if this is going to work -- the go-to expert in your niche. You want to be the person that people think of when they think of the problem you solve and the goal you get people towards. You want to be the person people think, "Oh yeah, it's that person."

And this doesn't mean you have to be world-famous and have a best-selling book, because you can become the go-to expert in your micro niche. You want to be the go-to expert in your little corner, your little pocket of the internet.

So how do you actually go from not getting views to being the go-to expert in your niche?

Thomas: Well, remember that little diagram we drew earlier -- this YouTube problem that's actually a speaking problem. What we need is some big, bold ideas to use as packaging.

This is a huge problem that most small creators have: the ideas they are making videos around, the whole premise of their channel -- they're not big and bold enough. They are not an innovative, groundbreaking idea that feels big and loud and is going to push through the noise. Instead, they'll make ideas that feel really safe and really small.

It's the difference between saying, "Here's how to lose a bit of weight in the next 6 months" versus "Here's how to lose 10 lb in the next 2 months while still eating whatever you want." Obviously, we're not making promises we can't back up, but we want to find the biggest, loudest, most creative way of packaging what we actually do so it cuts through the noise.

Thomas: So packaging is our big, bold idea that we're then going to speak about.

The next thing is your intros. Intros are like the 80/20 of YouTube. You want to put a lot of time into the first 20 seconds of your video and a good amount of time in the rest, but you want to put a disproportionate amount of time in that first piece, because that's what really gets people hooked and gets them watching the rest of it.

And the next thing is your actual content -- your speaking, your frameworks. I put frameworks here rather than points because frameworks is a fundamentally different and better way of thinking about YouTube. You can have tip one, tip two, tip three, but if none of those tips are connected into a sequence, it just feels like you're giving scattered points that are going to vaguely surface-level help people.

Instead, if you want to make money from YouTube and bring in clients, you need to show that you can get people from their problem to their dream, and that involves a transformation.

Thomas: And so the difference between random scattered tips and a framework can be as simple as linking those tips together -- going from random scattered points to something linear, something chronological: step one, step two, step three. Or maybe tip one links to tip two, which links to tip three, which links back to tip one. Creating these frameworks will allow your viewer to understand that you know what you're talking about and that you can actually help them.

So these three things -- packaging, intros, frameworks -- are what you're going to want to relentlessly focus on to go from not getting views to becoming the go-to expert in your niche. And they all fall under the umbrella of what. And the what here is creative.

YouTube felt very boring to me for a long time. I was making similar content over and over again and the creative artist, the musician in me was slowly fizzling out and dying because it felt like I was on a content hamster wheel. So instead, if we view this as speaking -- how can you get really good at coming up with big bold ideas and just speaking, sharing them to the camera through a framework, nailing your intros, nailing how you package that idea? Then suddenly it becomes a lot more fun.

Thomas: Now you're probably thinking right now, "Okay, this all sounds great. I like the idea of it, but right now I'm stuck writing scripts and reading them from a teleprompter and my big problem is that I can't speak freely. And this is holding me back. I see the creators -- Peter McKinnon, Casey Neistat, Alex Hormozi, whoever -- who can speak just really clearly and freely and they don't read scripts and they're just sharing their life stories and it somehow makes them millionaires. I can't do that. As soon as I stop reading from a script, my words are just filled with um, I fall down rabbit holes, I can't finish my sentences, and I just don't think there's any hope."

But there is hope and you can learn it. Hundreds of my clients already have learned it. It's not as hard as you think.

Thomas: The goal here, instead of not being able to speak freely, is to be able to speak on camera with confidence, ease, and authenticity. That's how you want to be able to speak.

The first thing I get all of my clients to do -- and this is a really important step in the creator journey -- is to go completely scriptless. If you're a beginner creator and you're reading from a script, there's a huge chance that your videos literally look a little bit like the AI slop that is flooding the platform right now. Your eyes are moving slowly across the camera screen. You're putting on vague, generalistic expressions of excitement that no one actually enjoys. And it all starts to look a little bit robotic.

If you can stop doing that and speak as yourself -- as if it was you on a podcast, but to the camera -- that's when you're going to be able to start building connection. And that's what's going to allow you to stand out and start getting clients with a small amount of views.

Thomas: You go unscripted, it's going to build that human connection much faster. And the best way to do that is getting in camera reps. It's a semi-intensive process that we do inside the Natural Speaking System, which allows you to get those camera reps in quickly while you're practicing these skills and be able to accelerate your speaking progress really fast so you can start making YouTube videos that get you views and sales quickly.

And this is the exact process that my client Keon went through when he was learning how to speak to camera. He got in the camera reps, he followed the WAT system, and he went from getting 200 views over 7 days -- stuck in that sort of purgatory -- to now getting 1,000 to 2,000 views in the first 24 hours, then videos growing to 10,000 views and beyond, and getting hundreds of leads through his YouTube channel.

And by the way, if you want to find out what it might look like for you if we work together, enter your email below and I'll send you a doc that will outline the process and what to expect.

Next, we need to develop your superpower, which is going to be authenticity. It's one thing to be able to go scriptless and speak fluently off the cuff, but it's another thing to actually be yourself on camera.

Thomas: And the process of finding yourself and who you are on camera can be a long one for a lot of people. It's something that takes some people years to actually discover. And what you want to do is go through a specific process where you're getting in these camera reps and not only looking for that fluency, but also looking for authenticity. What is it that makes you you? And how can you amplify that?

Because when you amplify your authenticity, it creates charisma, which magnetizes your ideal viewers to you. And I'm not talking about amplifying your voice and being more than who you are. You want to speak with a specific tone of voice that we're going to get onto in a second, but you want to directly know who you are and be able to share that with your audience.

Finally here, we're working on your tone of voice as a speaker and a creator. And this is both literal and metaphorical. This can mean that you are literally working on the cadence and rhythm of your speech, so it's clear and it feels like you. But it's also working on your tone of voice in relation to your avatar and in relation to who you're actually speaking to.

Thomas: All of this links together. All of this part -- scriptless delivery, authenticity, tone of voice -- encompasses the how. And the how is authentic.

So the meat and bones of our content is creative, and how we present that is authentic.

Now, even if you start getting more traction on your videos and you're able to speak freely without a script, which is awesome, you're still always inevitably going to run into the third problem, which is you're not getting clients. Also a nasty feeling. I've also been there. Getting plenty of views and no clients. This is even more confusing and it feels like you've done everything right but you're still not being rewarded for it. It also sucks.

So what's the golden zone here? Instead of not getting clients, we want a high percentage of views converting to sales.

Thomas: In this process, we want to first clarify your niche. We want to get razor sharp on who we're talking to and why they're listening. You want to be able to nail this down to one person with one problem.

And you might be thinking, "Thomas, you promised at the beginning of this video this is all a speaking thing and now we're talking about niching and business stuff." But this is all just speaking. The foundation of any good speech is who you're talking to and why they're listening. You cannot ever make a speech to the whole world. It's not going to work. You're encompassing too many people and it's not going to have that punch. Instead, you need to figure out who you're talking to before you write a great speech.

And usually the more clear that is, the more potent and powerful it is going to be to those people. Will you lose people on the periphery? Absolutely. That's literally what you want.

Thomas: The worst mindset that you can have when you're speaking to camera is thinking you're speaking to the whole internet. It's an impossible task. Instead, if you focus on one specific person who has a specific problem, then you can adjust everything -- your tone of voice, your packaging, your intros, your frameworks -- to speak to that person. And if you imagine that person in their problem state, almost reaching out for help, then you can speak to camera with a warm, charismatic confidence that's going to magnetize them into your world.

The next thing is to sharpen your offer. We're going to be able to look at your overall YouTube channel and see that all of your videos target this exact person with this exact problem. And then when we click through to your offer -- your coaching doc or your sales page or whatever it might be -- we want to see that your offer is exactly in line with all of your YouTube videos. It's pretty simple, but not many people do it. We want to audit your channel and website and make sure this has no leakage.

Thomas: The final thing here is to really look at your credibility. Now credibility isn't just your wins. Your credibility is also your losses. It's all of the failures that you made along the way to actually get where you want to be.

The best way to think about credibility is not to think, "Oh, I'm going to talk about my university degree or my certification." None of that stuff. The best credibility comes from simply having done stuff, learned things from it, and then sharing that with your audience, whether those are wins or losses. A great idea here to boost credibility is to create a doc where you simply collect stories -- stories from your past, or stories that happen to you right now in your day-to-day life that you could share in your YouTube content. If you're sharing stories, it means you are sharing what's actually happened to you and how that can help people in the future, rather than just sharing theory. Theory doesn't get you credibility. Stories do.

So if you're feeling sharp today, you might have guessed that this is the who. All of this side of the triangle encompasses who you are talking to and why they're listening.

Thomas: And when we're talking about who, the word here is impactful. This is where we can actually change people's lives. It's very unlikely that we can change a bunch of different demographics with different problems and different solutions' lives. Instead, if we focus on a niche and we clarify that niche, we can really help those people and we can have impact. Being the go-to expert, we can have impact in those people's lives and that can nourish us and nourish them.

So when we get creative in what we say, when we are authentic in how we say it, and when we start creating impact with who we're talking to -- that's where we can start making thousands of dollars every month through YouTube.

Now I hope you're feeling inspired right now and you can see here that this isn't just about being some robot hustle bro and copying loads of outliers and selling your soul and using AI all the time to just try and grind out 20K a month from YouTube in this strange sort of dehumanized way.

Thomas: Instead, if we focus on human creativity, human authenticity, and human impact, that is when you really start making a difference in your life and in the lives of others.

The awesome thing about having this map is that now you've got it, you can use it to identify your constraints. Because if you have all of these nine things dialed in and nailed, you are well on your way to making $20,000 a month or much more through YouTube and your coaching business.

But right now you might say, "Okay, cool. One of the things I can't do is I can't speak to camera off the cuff. That's a huge constraint for me." Another one might be frameworks -- the way I'm presenting my information is actually just random tips and that's getting in the way. And maybe the other thing is packaging -- maybe I'm not having big, bold ideas in the first place and that's a real constraint.

You could also mark other things in green. Like, "Okay, I actually already feel pretty authentic on YouTube. I think my offer is great and I'm also really clear in my niche." Cool.

Thomas: And then other things in yellow. Credibility might use a bit of work. Intros, all right. Tone of voice, definitely could work on that as well.

So now we've got the three things that you could focus on in the next one to three months that if improved could massively move the needle for your business and your YouTube results.

And inside the Natural Speaking System, for every single one of these nine key areas, we have systems, templates, tools, and expert feedback from both YouTube strategists and speaking instructors to help you with any single one of these points. And once you fix those bottlenecks within your own YouTube channel and your own speaking process, then you'll be well on your way to adding $20,000 a month to your coaching business through YouTube.

If you'd like to find out what it would be like to work together, enter your email in the description below. I'll send you over that doc that will outline everything you need to know to get started.

Thomas: We're looking forward to meeting you there. Again, email in the description below. I'll send you over that doc. And let's get this thing going. Cheers. I'm feeling a little bit decaffeinated now after sharing all that with you. That was fun. Look forward to meeting you.