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[00:00]
Robert Greene: We're very creative species, right? We have language, we have consciousness, we have immense powers. Those powers developed under the pressures of necessity, of having to get things done. The power game -- the rule laws of power are in understanding human psychology. Never outshine the master. You're creating the appearance that you respect the master, that they are better than you, that you are going to obey them, that you're going to follow them. You're playing that game. Always say less than necessary. You're wearing the mask of somebody powerful who learns to control their tongue and control their behavior.
[01:01]
Robert Greene: Court attention at all costs. You know the behavior that will get people to look at you and attend to you. Do not build fortresses. You understand that appearing isolated is very dangerous. You know how to play the perfect courtier. You create the appearance of power. And that is the power game -- creating the appearance of it. It becomes a self-fulfilling prophecy. Now, of course, results do matter. They do figure into the picture. I won't deny that. But the main part of the game, the main part of the laws are understanding the role of appearances, being a good actor, and knowing how to manage that properly in a group situation. A lot of our idea of a leader and power is nonverbal stuff. Because as I said, we're an animal. We're a social animal. We don't like to believe or understand that, but it's true.
[02:00]
Robert Greene: A lot of it's the body language. So, a powerful person in a meeting is kind of relaxed. They could put their bodies anywhere. Whereas the other person is all tight and nervous and aware. A powerful person has a directed focus. A weak person is always looking around, touching their hair, touching their face. That's nonverbal communication -- it's a sign of insecurity. A powerful person is able to look at everybody in the room directly, whereas somebody who's weak is always kind of averting their gaze. There are these signs of confidence and charisma where you feel you're powerful and it emanates outward.
[03:00]
Robert Greene: Your eyes have that certain gaze. It's unfortunate because for women, it's a little bit harder to play that game -- some of the things that read as powerful for men, for women should read as powerful, but often read as she's mean or aggressive. So, women have a harder time in playing this game of appearances because they're judged so much on their looks and not about these other things. So it's complicated. But there are these cues that people give off that show they inwardly feel secure and powerful and it kind of emanates outward. There's a law in there: act like a king to be treated like one. If you feel like you're a king or a queen, people will believe that you are. It becomes a self-fulfilling prophecy. I have this story in there of Christopher Columbus, who was like the son of a grocer somewhere in Portugal, but he convinced all of the kings of Spain that he came from nobility. It was a total con game, and they believed it, but he carried himself like that. He believed it, and they gave him all this money to go and explore America.
[04:01]
Robert Greene: So if it's all just make-believe, if it's all just hype, if it's all just appearance and optics, you won't get very far because you have to end up producing. And some of the laws are about that. Plan all the way to the end is about getting the results that you want by planning all the way to the end. So it's not just faking it. That'll get you somewhere, but at some point you have to produce. The best way to cultivate it is to actually have results that show that -- to actually have a record to go upon. You can fake it like Columbus did, but Columbus already had achieved some things when he did that. He'd already had some naval skills.
[05:02]
Robert Greene: It's good to have some things to hang your hat on that will help give you that confidence. So it's not completely faked. But William James, the great American psychologist, talked about "as if" strategies. And it's a very important concept in psychology from the early 20th century. If you believe as if you were confident, as if you are powerful, it will tend to be read that way. He had the analogy: if you smile, even though you don't feel like smiling, you'll end up kind of feeling kind of happy. So the physical action will create the psychological action. If you believe physically and bodily -- embodied -- that you are great, that you deserve this, it will kind of become part of your psychology and it will radiate outward.
[06:00]
Robert Greene: Everybody has some good qualities. Almost everybody has something that they can go back to in the past and say, "I was actually very good at that. That was actually a good moment." And you can think about that. Actors do that all the time in movies -- when they want to express an emotion, they go back into their past. If they have to express sadness, they go back and think about their father or mother who died, and they call that emotion up. You can call up that emotion of when you did something actually really great. You might have only been in high school when you were on the sports team and you threw the touchdown pass. Think about that and it'll come back to you. Everybody has something they can be confident about.
[07:00]
Robert Greene: If you're feeling timid, if you're feeling that you're not confident in something, you will start a project and it will fail because you feel that way. Because you don't enter into it with the right energy. If you take something and you do something boldly, everybody loves the bold, everybody admires it. Even if it's stupid, even if it fails, it will gain you that kind of attention. Let's say you're thinking about starting a business. Well, just go ahead and do it and be bold about it and start it and be as dramatic as you can and be as confident as you can, and it creates a self-fulfilling dynamic. People admire it. They don't admire the timid and the insecure, and the guy who spends two years talking about that podcast he's going to start. They admire that bloke who just decided: I'm going to start it. I don't care if nobody likes it, it's fine.
[08:00]
Robert Greene: I remember this guy who interviewed me once. He had a magazine called Bad Ideas. And it was a really successful magazine in the early 2000s. I said, "Where'd you get that idea?" He said, "My mother told me that to start that magazine was a really bad idea. So I thought I'd put the title there." And he just went ahead and started it, and it was very successful because it was a great marketing gimmick, and it also worked. So, being bold, being different. Everybody nowadays -- everyone is so similar. Everybody is so afraid. Everyone's trying to be like everybody else. You go out there and you start something that's different, that's you, that's unique, that's loud, that proclaims you're a different voice -- you're going to get attention.
[09:00]
Robert Greene: I want more bold people in this world. We've got too much fear. I'm not maybe a big admirer of Elon Musk in some ways, but damn it, he's always bold, and it always works for him. He doesn't start just a minimal business about maybe sending rockets out there. He starts something that's going to take you to Mars. He's bold, and people love it. I like to think of who the human animal is. I like to take this out of the specific and go into the meta area. We're very creative species, right? We have language, we have consciousness, we have immense powers. Those powers developed under the pressures of necessity, of having to get things done, of having to survive in a very brutal, ruthless world where a leopard could pop out tomorrow and eat me, where there were dangers all around, where food was scarce.
[10:01]
Robert Greene: Under the pressure, we had to think, we had to be creative, we had to be inventive, we had to be strategic. The human brain evolved under immense amounts of pressure. That's how the brain works. I almost like to think of it in terms of barometric pressure. When you're feeling that barometric pressure -- when you think: I've got to get this done, or I'm going to fail, and people will laugh at me -- you work like a fiend. Energy, your whole body responds. Your blood gets moving. You accomplish things that would normally take you months in days, because you feel that pressure. You take away that pressure, and you don't know what to do. You wander around, you're lost, you have no energy, you have no focus -- maybe playing video games, maybe watching porn, kind of distracting yourself in the moment. But your energy is just being dissipated in twenty different directions.
[11:00]
Robert Greene: So your brain needs pressure. It needs constant pressure. And stress and pressure is not a bad thing. We have this thing where we feel like stress is bad. You need to relax. Stress will kill you. No -- being bored will kill you. Not having anything to do will kill you. It's much more dangerous than stress. Yes, you can work too hard. You can work where there's no soul involved. I work like a fiend because I'm writing a book. And it's a very hard process for me. And I'm working far too much, but I love it. It's fantastic. And it could kill me. The stress could kill me. It gave me a stroke. But I'd rather die under the stress than be bored and have nothing to do. So feeling that pressure makes your eyes pop open. It makes your brain focus. It makes you alert. It makes you want to live. It makes everything seem exciting to you because you've got to get things done.
[12:00]
Robert Greene: So I'm writing a book right now. I could take twelve years to write it. But that wouldn't feel very good. So I give myself deadlines. I give myself a deadline of finishing this chapter by July 31st. Here it's August 10th. I haven't finished it, but now I'm working double hard to try and finish it in time -- because if I didn't have a deadline, I would take forever. So create pressure for yourself. It's a good thing. I gave a talk recently about Thomas Edison, the great inventor. Thomas Edison was a young man in his early 30s. He'd invented the phonograph and a new way of the telegraph, but hadn't really had any major inventions. He had started Menlo Park, his industrial park for doing research. We're talking about the 1870s.
[13:00]
Robert Greene: He did something very interesting and very strange. He gave an interview with a newspaper. And he said, "I've been working on creating the incandescent light bulb." Now, before that, there was the arc light -- really powerful, used far too much energy, you couldn't use it in the house. Houses were lit with gaslight. Gaslight was dangerous and explosive, and the companies that had a monopoly on it ran a very corrupt business. So he goes, "I'm working on the incandescent light bulb." Reporters go, "That's interesting." He goes, "Yeah, I'm close to nailing it." And then: "In five years, I'm going to light the entire city of New York with electric light." They go crazy. They publish the article and the stock prices of gas start going down. Money flows into his coffers.
[14:01]
Robert Greene: He goes back to his Menlo Park where he develops ideas. And his employees who are reading about this go, "Mr. Edison, what are you thinking? You had just tinkered with the incandescent light bulb. We're not even near inventing it. And the idea of lighting New York -- what were you thinking?" And he goes, "Well, gentlemen, I said it to this major newspaper. We better get to work. We better make it happen." With all the money that came in, he could now hire the people to do it. But the pressure of getting that done in five years made him do it in five years. It was a monumental work of persistence and discipline and detail. But he had a deadline. He didn't want to hurt his reputation. He didn't want to disappoint the public. He had to get it done in five years, and he did get it done in five years. So he created his own pressure by using the publicity angle.