AI Without the Hype: Practical Tools for Real Estate

[00:01]

Now ladies and gentlemen, it's time to move beyond the buzzwords and hypes surrounding artificial intelligence and start using it as a real tool for growth. Our speaker is a fellow entrepreneur and the perfect guide for this journey. He's an expert at cutting through the complexity and showing other business owners how to get tangible practical results from AI. So tonight, he's going to show us exactly how to leverage these tools for efficient contact creation, smarter deal analysis, and automating the repetitive tasks that eat up our valuable time. Get ready for a session packed with actionable strategies that you can implement tomorrow. So please put your hands together for our keynote speaker and welcome Clayton Smith. [Applause] All right. Thank you very much, Tracy. Good evening, everybody. It takes a lot of work to put on a presentation like this. I'm not talking about my presentation, but just the whole event here. And it is great to have a forum where we can all come together and talk about ideas, talk about making money, talk about bettering our lives. So, I wanted to give a hand to Devin, Tracy, and the Mogul team here tonight. So please join me in giving them all a hand.

[01:30]

And also, of course, a hand for the people online there. So we see you. Give them a hand too. All right. So, I wanted to talk to you folks here tonight about AI. Who here is dabbling with AI? You're playing with AI or you've got a ChatGPT account? How many here have ChatGPT right now? Okay, good. Not everybody. Who does not? Okay. So a couple of you. How many of you are paying for ChatGPT right now? Okay, almost the same. All right, so what I was going to cover here tonight is just a little bit of what AI is and what AI is not. Try to demystify things a little bit for people that are just wanting to get into it. They're wanting to find out how to use AI, how to make their lives a little more efficient, and how to maybe get through some deals quicker, make a little bit of money with it. There's a lot of ways that I use AI today and I'll get into some of that. We'll get into some prompting techniques because prompting is kind of how you get the juice out of AI. So we'll go through a little bit of that and then I've got a few things you can download here. I'll tell you about those towards the end of the presentation.

[02:30]

So, a little bit about what AI is and what it isn't. It is basically a pattern predicting tool. It's a multiplier of your time and for your creativity. So you are still going to be important in this process here. You're hearing a lot of talk these days about AI just taking everybody's jobs over. It's going to put everybody on the unemployment line. I don't know what's going to happen, but right now it's a way to kind of leverage yourself and your own capabilities. That's probably the biggest thing I would say you can think of in terms of AI. Some things to be aware of: AI isn't always accurate. So for those of you that have played with ChatGPT, have you ever tried to give it some math problems? How does it do? Yeah. So you've really got to be careful with some of the information that comes out of it. You're still going to need to verify a lot of things that come out of AI. So you want to make sure that you're not just copying and pasting and definitely not taking this information to the bank without a little bit of verification.

[03:30]

All right. So just a few examples of how I personally am using AI today. I use AI a lot in my own production business. So a lot of what I do is I produce a lot of videos for real estate projects and I use AI for the full basically for the full production process. So I use it to basically start writing a script. I use it to catalog the videos that I have to put together the script with. I use it to generate voiceovers for the videos. So I can show you the platform I use for that. I use it for coaching, for teaching. So for teaching special techniques on how to do things. There are these animated maps that I create as part of my process. I didn't know how to do that about six months ago. I got ChatGPT to teach me step by step how to do all of that stuff. And you can all do that too. So if there's anything you want to know, ChatGPT can be your instructor to learn whatever technique it is that you want. Oh, a couple of other things there -- brainstorming, business strategy. I've got a tool that might help you do that later. So we'll get into that. Coding websites. I've built a website, built a few websites. I built a few online tools. I built tools that I actually use in my business to make my life a little easier.

[05:01]

So there are a few platforms that are out there. These are some of the most popular AI platforms that are available right now. ChatGPT -- most people have heard of it. How many people here use Grok? One person. Grok is actually my backup. I don't have the paid subscription for it, but when ChatGPT sometimes gets a little bit backed up, that's when I switch over to Grok to carry on with whatever I want to do. Gemini is a popular one here. Gemini comes with -- if you've got an Android -- Gemini comes with every Android device now. So you've already got it on board there. Especially if you've got a Gmail account, you've got Gemini. Copilot from Microsoft. I've heard somebody say, and I think this is true, that it's basically Microsoft's white label for ChatGPT. I actually don't like Copilot for some reason. I don't know why. It just -- the first time I used it about a year ago -- it just didn't give me what I was looking for. It was very basic and just wasn't impressive. So I haven't used it much.

[07:00]

GPT stands for Generative Pre-Trained Transformer. There you go. I went through this so many times this weekend when I was rehearsing this. All right, we'll get into prompting a little bit here. Prompting -- if you can think of AI as an assistant with basic knowledge, you have to train it and it doesn't read your mind. So think of it as kind of an intern. You have to be very specific with what you're asking of AI and you have to be specific with what you're looking for. One of the things I like to do is I like to have the AI interview me. So one of the things I'll add to my request -- I'll say, "Ask me three questions, one at a time." That's important. Otherwise it'll just avalanche you with a bunch of questions. But ask me three questions one at a time to refine your answer. And usually it does that. Usually it'll just ask you one question, it'll go on to the next, and it'll go on to the next. AI can also refine your prompt. You can actually ask AI to give me a good prompt. You can basically throw a bunch of information at it, say "I want a good prompt from this," and then it'll give that back to you.

[10:00]

Some tools that I use. Otter.ai. This is one that I use a lot. I use this for transcribing meetings. So if you have an online meeting, you have an online call, or if you have a -- like I've got a microphone here -- I'm recording myself as I'm doing the presentation. I can take the transcription from this from Otter.ai and then I can use that later on by feeding that whole transcript into ChatGPT and then extracting some insights and some ideas out of that for posts. ElevenLabs. That is the platform that I use for producing voiceovers. What is neat with this -- you can produce music with this. You can even duplicate your own voice with this platform. So if you ever thought of creating an audio book and you just thought, "Oh my god, I can't sit for 14 hours and just read this book out" -- well, you just put the whole thing into ElevenLabs and it'll just read it out for you. There's actually an audio book that I have that I bought recently and the author said that he actually made the whole thing with an AI voiceover. You could tell because there were little things in the tone -- a few little items where something sounded like a question but it wasn't said as a question so it doesn't quite get the tone right. And there was another part where another speaker started to adopt an Australian accent. So that was a little odd.

[12:00]

Sora -- that is, if you're a ChatGPT user, you might be familiar with Sora. Sora is a video and image generating platform and you can use that to create some very impressive art, lifelike images, and also short video clips. I've done that a few times and it's pretty neat what you can do when you start getting into this. Some advanced resources especially for real estate investors. Custom GPTs. What a custom GPT is -- it's basically a customized AI. It's you could either look at it as a reusable prompt, but it is basically your own GPT that is programmed with your own set of instructions. You can tweak it, you can refine it, and you can keep on using it and it'll keep on delivering fairly consistent outputs. Ballpark Housing -- ballparkhousing.com. It is being developed locally here. Akeem Brown actually is developing that site. It is powered by AI and it uses AI to really speed up the analysis process for property developers. Builder Chat -- there are some guys that I was introduced to in the last few weeks and they're building a service that helps builders to basically retain leads and increase conversions. They can install an assistant on a website that lives on that website 24/7. It is not a chatbot. It is an AI-powered interactive tool that can have an ongoing interactive conversation with a prospect and then it'll be able to help the sales team with delivering that prospect and hopefully turn them over into a sale.

[14:00]

How many here have heard of automated voice agents? A few people. Not too many though. Have you tried any of them? They've come a long way just in six months. So what an automated voice agent is -- it's basically a live AI-powered agent that you can speak with. You can have a phone conversation with. The voice is totally AI generated. The responses are powered by AI. It can be difficult to tell if you're talking to AI or if you're actually talking to a human being. Where you get a hint that you're actually talking to an AI -- sometimes there are pauses that are just a little longer than what would be natural. Other than that, the voice is pretty clear.

[15:01]

What AI is going to allow us to do -- it is going to change how we do everything. Five years from now, we're not going to be doing a lot of the things we do now. When it comes to any kind of a repetitive task, any job that relies on templates, a lot of that is going to get automated. When it comes to things like generating content, generating ads, things like that, we're going to be using AI for that a lot. And we're just going to be able to send a task to an AI assistant of some sort. What we're going to be doing as creative people, as salespeople, as entrepreneurs, we're going to be basically directing virtual employees. So it allows us to go from doers to directors. So that's going to free up a lot of time for some people. For some people, it's going to free up more time than they like. Because some people are going to have to learn how to do things a little bit differently. Their repetitive jobs are going to probably go by the wayside. If you think about it -- think about things like receptionists in some ways. We were just talking about virtual voice agents, right? The technology has come so far in the last few months to make it almost indistinguishable. You think of where that's going to be in about another year and a half, two years, right?

[16:30]

In the big picture, AI is just really just a tool. It's actually a tool that can build a lot of other tools. So it's not something to be mystified. It is something to get familiar with. And what I would suggest is to start getting into a daily habit of using AI every day. And that means -- how many people are still doing Google searches? How about instead of using Google, use an AI platform. Whether it's ChatGPT, whether it's Grok, use that instead. Just to start getting used to it because it is going to replace Google. Google is pretty well going by the wayside as it is anyway. AI is able to come up with different answers and in some ways better answers. I rarely use Google anymore.

[18:00]

Audience member: One of the things I did want to add as to why it is better to go to something like ChatGPT over Google search is that when you search something, keep in mind that the top stuff that comes up has been paid for. So there's a huge bias. Whereas if you go to ChatGPT at this point there is nothing that's paid to have that thing pop up. So you're going to get a completely unbiased recommendation as opposed to a biased one on Google's.

[19:00]

Clayton: Right. As far as I know, there's no paid way to elevate searches on AI platforms like through ChatGPT. Now it depends -- I just saw here in the last few weeks that it's interesting how ChatGPT has been trained. Apparently it's using a lot of Reddit and Wikipedia. So we do want to be careful with that. That's why it's important to verify the information you're getting out of these. So if you want help creating some kind of report or a proposal or anything like that, AI is good right now for doing a lot of that heavy lifting -- actually just grinding out the paragraphs. But you've got to take the time, go through it, and review the information that's in there to make sure that if you're passing this information on to somebody else, this information is good. So you still have to verify it at this point. Now give it a few years and the technology will evolve so much so fast that a lot of that is probably going to get taken care of -- you're going to be able to trust the technology. Right now you're just not quite able to trust that technology yet. Not enough to sign off on it.

[20:02]

All right. So that kind of concludes the formal part of the presentation here. There is a QR code up there that takes you to my website. There is a document that you can download there that has a prompting guide and then there's a list of resources that you can refer to there. The other thing that I wanted to mention -- if you want help with things like creating custom GPTs, implementing AI into your business, I can help you with that too on top of some of the media services that I offer. But you can go to my website there. It's got my links and you can connect with me that way on social. Other than that, we'll take a few questions. I'll take a couple of questions and then I wanted to do a demo on using ChatGPT here.

[21:30 -- Q&A]

Question (privacy): How do you deal with the privacy aspect of it in terms of putting information in or if it recreates your voice? How do you protect anybody else from that? Clayton: On the privacy aspect -- one of the things you've got to keep in mind is that whenever you're dealing with any kind of a digital platform like this, that information is getting stored somewhere and at some point somebody could very well get access to it. Actually there was found out that a bunch of conversations were put on Google and available for searching -- and people were using ChatGPT like a psychiatrist and they were putting some very personal bits of information in there. People are putting contracts in there and things like that. So you want to make sure that when you're using ChatGPT, you want to kind of anonymize things a certain way. Instead of saying "I have this issue," maybe you might want to say "a partner or a client has this issue" and try to avoid using personal names. Just assume that this information could well get out there. So you want to make sure you're treating especially client information with a lot of sensitivity because you don't want a situation where your client's information gets out onto the internet -- that could be a bit of an embarrassing problem for you and expensive. With ChatGPT Plus there is a toggle that you can switch off so that your personal information isn't used to train the models. So there is a little bit of a privacy benefit to that. But it's not by default. You have to go in and actually flick that switch over.

[25:00 -- Q&A continued]

Question (AI courses): I have a friend who sees a lot of courses about learning AI in the next 30 days or 60 days or whatever. How do you tell the good tools from the bad tools? Clayton: I think a lot of those -- I've taken a couple of them -- I think they all have some good information and a lot of it is available out there for free anyway. And ChatGPT can teach you a lot of this itself. Of course it all comes down to the implementation. It still comes down to you. You've got to hire the right resources, do it. You still got to put all that stuff into action. So the course -- just like how many people here have taken a real estate course -- is taking a course just enough to make money in real estate? No. So it's the same kind of idea. There's some good information in there. There's some good techniques. A lot of times, especially with the lower level courses, they give you just enough to upsell you on to the next level, right? From the $27 course to the three-day boot camp to the $10,000 coaching program.

[35:03 -- Q&A continued]

Question (platforms): You mentioned ChatGPT a lot and we all know about it. But you also mentioned about other ones for video and arts and everything. Is it important for us to know each and everyone for specificity or does ChatGPT cover it all? Clayton: ChatGPT is kind of my Swiss army knife. I can get by without the other platforms. The other platforms can be good for some different things. I've heard that some people like using Grok because it's tied in with X and so there's a lot of real-time information there. Some people have said that Claude is another AI platform that's out there. A lot of people like using that for coding, for creating, for developing applications. Funny enough, a friend of mine and I are actually developing an automatic trading system. We spent about three hours on a call and then my friend took the ball and ran with it. He went and used ChatGPT to come up with the code -- and he's not a programmer. He put together a rough working program. So it was actually doing a few things but it would just stop. He hit a wall. I said "try Claude -- I know that people have said they like using Claude for coding." So he did that and he said that actually was worse. So I thought, okay, try Grok. He texted me back about three hours later and said "I think we actually have something that works." He's got it in testing right now doing some paper trading -- tying TradingView to Interactive Brokers and executing automatic trades. Pretty neat stuff. Different platforms will do different things. ChatGPT is a really good general-use AI platform. Like most other things, people are going to like the first thing they start with. So if you start off with Grok or Perplexity or any of the other platforms out there, if that's the one you started with and you just get used to how it works, you'll probably just stick with it.

[37:30 -- Q&A continued]

Question (platform biases): Have you noticed particular biases of certain platforms? When you ask the same question across different platforms, there are some huge biases. Clayton: I've heard people say that. I haven't looked out for it myself so I can't really say it, but I've heard plenty of people say that -- yeah, there are different biases out there. Especially with Grok -- there was a famous incident where it put out some pretty interesting information when it came to a certain former German chancellor. But that apparently got fixed pretty quick. They're all trained on different sets of information. So they all have their own little tweaks and their own sets of information they're trained with. I have heard people say that one thing they like to do is they take the output from one platform and then they feed it into another and have it reanalyze it. Because they'll get a slightly different viewpoint on each one of them and a different angle, and it'll a lot of times come up with ideas you just didn't think of going in.

[41:00 -- Q&A continued]

Question (memberships): Do you have memberships with several of the platforms you've mentioned? And how different are they? For those in the room thinking about getting a membership -- curious on the significant difference. Clayton: I pay for ChatGPT. I pay for Otter. I pay for ElevenLabs because I'm using those in production work. The rest of the platforms I've got free accounts with them. One thing I will mention with ChatGPT -- with ChatGPT Plus there is a toggle that you can switch off so that your personal information isn't used to train the models. So there is a little bit of a privacy benefit to that. But you have to go in and actually say you want to keep your stuff private -- it's not the default.

[42:00 -- Q&A continued]

Audience member (contract and email review): I plugged in one of my contracts to analyze. I never even thought to remove personal information. But it was definitely super helpful because it was like -- what are the requirements in this contract? The other thing too is action items that we might have missed in conversations. We had an email thread going back and forth and then using that to say "what were the talking points in this email?" And I found one time that's where Gemini was useful -- it was able to pick up the things the other person was asking. I was like "oh, I missed that." When I read through the email I missed that thing, but then Gemini was able to go through it and pick up on the asks and the commitments made. Clayton: And that's a good one. Now I'll say that's okay for a quick review of something. You again do not want to trust the recommendations that come out of it just without question. It might be able to help you get some insights out of the contract that might help you to ask more informed questions of your lawyer. There might be little things in there, little clauses that you may not have just brushed over them before. I've run a few contracts through ChatGPT and it actually flagged a few things for further consideration where I just thought -- oh, okay, I didn't actually think of it that way. So one was a lease agreement and one was a recent offer to purchase that I received on a condo. I missed the clause where the buyer had put in that the seller pays the legal fees. Little things like that.

[45:03 -- Q&A continued]

Audience member (condo documents): I know that when purchasing a condo, you've got to have a condo doc review. Some people do it themselves. Some people hire a company and some of those companies are starting to use AI to review the docs. Clayton: Yeah. You can take those condo documents and there are services that will analyze these for you -- they're probably going to be using AI anyways. But this is a way to do a good preliminary pass of those documents. At a high level, flag some items that might be in those condo documents. There might be restrictions in there -- you might not be able to rent it, you might not be able to rent it short-term. Things like that. There might be some items in the minutes that might flag you to the thought that there may be a special assessment coming up because there is a major maintenance issue that somebody was aware of and it might be an issue when the next report comes out.

[47:00 -- Live Demo]

Clayton runs a live demo using the ChatGPT mobile app. He prompts it by voice: "We need you to help us write a real estate ad. We'll give you some facts. Then I want you to ask me three more questions before proceeding with the draft. Do you understand?" ChatGPT responds: "Absolutely. I understand perfectly. Go ahead and give me the facts you have. And once I have those, I'll ask you a few clarifying questions before we jump into drafting the ad." Clayton (with audience help) provides: 2500 sq ft, Park View neighborhood, 4 bedrooms, triple car garage, golf simulator in the basement, across the street from a school, two blocks from a strip mall, three blocks from LRT, master suite with a large jacuzzi tub. ChatGPT asks three questions -- tone (luxurious vs. family-friendly), must-have selling points, and ideal buyer profile. Audience answers: luxurious, professionals with a family.

[55:00 -- Demo Output]

ChatGPT produces the following ad draft (lightly cleaned from transcript): "Luxurious Family Living in Park View. Discover the epitome of upscale comfort in the heart of Park View. This stunning 2,500 sq ft home is tailored for professionals who want the best of both worlds -- a luxurious retreat for their family and a location that makes life easy. With four spacious bedrooms, a triple car garage, and a basement featuring your very own golf simulator, this home is a haven of leisure and style. You'll find the master suite's jacuzzi tub is perfect for unwinding, whether it's a quiet night in or a moment of peace after a busy day. Location is everything. You're right across the street from a school, just two blocks from community shops, and three blocks from the LRT, making your commute a breeze. Welcome to a home where luxury meets family-friendly living. Come see it for yourself." Clayton: "Don't thank me. Thank ChatGPT. That did the heavy lifting there. But you can see how it does a lot of the donkey work when it comes to generating all that extra verbiage in an ad. It also helps with the structure of the ad and how the wording flows."

[57:00 -- Q&A continued]

Question (what are you most excited about): What are you most excited about moving forward with AI? Clayton: I am excited to see where this goes. I have a feeling that in five years things are going to change. In some ways, this is going to sound cliche, but things are going to change far more than what we think they will now from our current perspective. There will be other things that will probably just stay the same. Look at history. Look at some of the big technological changes we've had. The internet, global telecommunications, the automobile -- every one of those were revolutionary changes in their own way. Yes, they eliminated a lot of jobs that were made redundant at that period of time, but there were a lot of new jobs created. The automobile might have put a lot of blacksmiths out of business, right? But what did they become? They became mechanics. They became people that serviced automobiles, manufactured automobiles, welders, machinists. So those jobs changed. We don't know right now the kind of changes that are coming. They are going to be revolutionary. I think they're going to be phenomenal. What this technology allows us to do once we grasp what we can do with it -- it's hard to say. Will it get us to Mars faster? Maybe. Maybe we'll have interplanetary missions. Maybe we'll invent the warp drive at some point, much sooner than we thought.

[60:30 -- Closing]

Clayton closes by distributing a QR code linking to his Virtual Mastermind custom GPT -- a Napoleon Hill-inspired advisory council GPT built with custom system instructions. "How many here have read the book or listened to the audio book, Think and Grow Rich? Do you remember Napoleon Hill's virtual council where he had nine people on that council? That's who he went to for advice. Well, I kind of distilled that into a GPT. I put the instructions into a GPT. And so you can use that. I'm interested in your feedback as you go ahead and use that." He also offers the slide deck to registered attendees via email at 9:00 pm that evening, and makes himself available for follow-up questions on custom GPTs, AI implementation, and media services.